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[Must Read] How to Increase Adsense CPC - Simple Tips

[Must Read] How to Increase Adsense CPC – Simple Tips

Recently one of my reader asked a question about the CPC he receives for each click from adsense. He is getting around 0.01$ per click (yes, its very low). He asked me to check his blog for some suggestions. I found out the possible reasons for low CPC. In this post, let me explain simple tips on how to increase Adsense CPC.

Increase Adsense CPC

 

What is Adsense CPC?

CPC is ‘Cost Per Click’ in average. Let’s say, you get 0.02$ for one click and 1$ for another click, so your average CPC is (0.02$ + 1$ )/2 =  0.51$. CPC is a another factor in Adsense to decide the performance along with eCPM (Effective Cost Per Mile) and CTR (Click Through Rate).

You must try the possible methods to increase the CPC in Adsense to maximize the revenue. Increasing the CTR also will help, but when CPC is low with high CTR, still there will be less earnings.

For example, instead of getting 10 clicks at 0.02$ CPC ( 10 x 0.02$ = 0.2$), try to get 2 clicks at 0.50$ CPC which is 2 x 0.50$ = 1$, much better isn’t it?. So, your CTR is less ( 10 to 2), but final earning is much better ( 0.2$ to 1$) because of good CPC ( 0.02$ to 0.5$). I hope you got my point.

 

Let’s See How to Increase Adsense CPC

 

1) Concentrate on Keywords, niche and topic

Not all types on content shows the same types of ads. Advertisers pay(bid) more money on particular keywords which will pay good CPC. You must find out the high paying keywords for your blog topic and write about or include them in your blog posts. Google Adsense robots scan your content before display ads, if they find the valuable keywords and useful content, then Google will serve high quality ads.

See Also,

How to find high paying keywords for Google Adsense

This doesn’t mean, you have to write only about high paying keywords. Getting search engine traffic to high paying keywords is very difficult since it will have more competition.

You write what you know and like to write, but keep in mind about high paying keywords and include them in few places.

Also, you have think about the potential advertisers and competition of the topic you write. Let’s say you are writing about free stuff, then you may possibly get less CPC, because none of the advertisers will pay high payout for free stuff which they can’t sell. Keep in mind!, each advertiser who is advertising though Google (Adwords) which display as Adsense ads in our blogs, need our visitors to their product page and convert them to sale, registration, or any action.

 

2) Enable Image and Text Ads.

Some people do not like image, Rich media ads in their blog posts, because they expect adsense ads to show like a link (text link). In my experience, image and multi media  ads works well in all the places. If you have Text only ads, make them to image and text. You can see the different in next two weeks. I experimented several times and several places, then decided image and text ads works well. Google highly recommends Image and Text ads.

Here are the few reasons,

  • Image ads are likely to be clicked (High CTR)
  • All famous advertisers and product owners like to show their brands and products as an image or rich media, so this might bring quality ads and good CPC.
  • Only one image ad can be shown at a time instead of showing 3 to 4 text ads. This may possibly a good CPC ad.
  • More advertisers will target your ad slots directly if you allow image and text ads though Adwords or Google Ad Planner.

 

3) Too many Ads – Less CPC

Are you using all three adsense ad blocks? if yes,is it balancing your each post content?. I recommend to use all three ad blocks if your blog posts are long enough to accommodate these slots and with valuable keywords available to feed Google adsense robots.

If your articles are too short and not having rich keywords, then Google will struggle to show relevant, high paying, and interested ads for the visitors. At the end, you get clicks but no earnings because of low paying, non relevant and some times public ads too.

 

4) Monitor your Higher CTR Ad with Custom Channels

Channels are very important here. This gives the clear idea of which Ad slot is performing well, measure CPC, eCPM , CTR and earnings of particular ad block. Create custom channels for each ad slot in your blog and monitor the performance for  two weeks.

How this helps in increasing Adsense CPC?

  • Remove the low performing Ad slot from your blog ( Decide by CTR and final earnings) for testing purpose. Now, Google may serve better ads to other two ad slots which is performing well, so your earnings will increase.
  • Go to Next point.

5) First Ad unit in HTML Code Serves better ads

You may have one ad in header and other one inside post content, which ad will load first in your blog page? Obviously  the ad in header, because that is at the first place in HTML code. Normally Google servers quality and high paying ads to first ad slot in a webpage, so in this example, it will be the header ad.

So, the next question is, is your header ad getting good CTR? here is the clash. When your ad block inside content is getting good clicks (higher CTR) than header ad, but still Google will server good ads in header. So you are wasting some of the possible clicks here.

To fix this issues, Google suggests to ad your important ad slot inside div tag, which is explained clearly in Google help page here. Adsense robots will serve highly quality ads to the block with div tag no matter where it is located in HTML code. Use div tag to the good performing block which you decided by custom channels in early step.

 

6) Reduce Accident, Fraud and Useless Clicks

Don’t think you can make good money by clicking your ads from different IPs, ask your friends to click and anything like it. Google is very smart to find out these types of clicks and they will ban your account. Also, just clicking ads and closing the advertisers’ page immediately will be notified to Google. Google is much concern about their advertisers also, if your all clicks work like that without any benefits to advertisers what they expect, then Google might put your website in lower place where low quality ads will be served.

In long term plan, make sure Adsense ads are look like advertisements in your website and your visitors are interested and clicking ads to visit advertisers page purposely. Do not blend too much with your theme and expect some accident clicks. You can’t survive with accident, fraud and quick browser closing clicks in long term with Google adsense. This definitely effects the CPC, when your blog visitors converted well by advertisers with quality clicks, then you may get quality high paying ads.

 

There are few more techniques available to increase Adsense CPC, I think it will be useful once your blog started generating good traffic. I will publish them later in this blog. Stay tuned.

Believe me, a blog or website need time to generate reasonable income from Adsense. It’s not easy, but very much possible. The reader on mine, who contacted me, is having one month old with good traffic and by average he get 4 clicks per day which is very impressive. But it will take some time to earn stable income with Adsense.

Here is the real example, when I look back one year ago exactly on March 2010, my monthly earning was 33.59$.

How to Increase Adsense CPC

Here is the current earning exactly after one year, around 550$ monthly with same single Blog.

How to Increase Adsense CPC

How I Did?

  • Keep producing content
  • Write for you and your readers
  • Generate good traffic from search engines
  • Don’t’ put all ads in one place
  • Don’t try all money making methods at a time
  • Experiment the ad positions and colors but don’t over do it again and again
  • Finally don’t motivate your self in blogging only for money.

Be a good bloggers to your readers, other bloggers and yourself – you can be a successful blogger in short time.

Feel free to drop comments and keep visiting DailyBlogMoney for more information.

Good luck guys.

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199 comments
krishna @ newtricks.in says

wow! Thankyou sir for this great article for which i was searching from past 3 months, i read many ebooks , articles but i never got this simple logic about adsense cpc .. Now my doubt is clear about this .

And thankyou sir for including my previous doubt in your article… Coz many other newbies face this problem like this..

And sir my last woe . My site (newtricks.in) is very new and exporting fresh and unique articles . But i donot know how it came in affect of google sandbox … I think coz of blackhat seo methods which i used in the form of keyword stuffing and backlinking. Waiting for any suggesting if u have coz this is another prob young newbies are facing.. Thankyou ..

    Dinesh says

    Google’s sandbox effects most of the new websites, even I think my this DailyBlogMoney blog is still in sandbox, but I don’t worry. I keep on writing and I never worry about sandbox.
    Yes, initially it will be tough to blog without Google traffic or losing search engine traffic.
    But one day your site will be out of it, that time your earlier content will drive good traffic.
    Good luck.

priyanka says

great tips dude .. i like your 5th point :-)

    Dinesh says

    priyanka,
    thanks for the comment.

krishna @ newtricks.in says

sir! Today i got the view for the experiments which i done as u explained in the post . And as usual i m getting 4 clicks per day on ads . And recently my site banned for google search as sandbox. Though i m getting 200 refers to my baned site. I literaly lost hope for my banned site and today when i check my adsense earnings as usual i was shocked to see that i got 4 $ for 4 clicks, previously i was getting overal 0.4 dol. Thankyou sir for this great help .. Waiting for ur well wishes

    Dinesh says

    Glad to see the real working example.
    Ups and downs will be there in the earning always.
    Do not publicly tell your earnings with clicks which is against Google Adsense TOS.

    Good luck, happy blogging.

Geet | HobbyIdeas says

Your blog is very informative. AdSense tips are awesome for newbies. Read many articles and learnt a few tips.

    Dinesh says

    Glad you like my posts and blog.
    Keep visiting.

Tony says

Just do keyword research, let’s increase Google Adsense CPC.

Vuong says

Very nice information mate! I have just bookmarked it for the …. future! Currently, I concentrate on of my energy to produce nice content!

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Saturday, April 9, 2016

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Windows 10 En-us (x86-x64) AIO [10in1]
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*********************************Detail:-**************************
Program version: WINDOWS 10 Insider Preview 10.0.14291.1001.rs1_release.160314-2254
Official site: MicroSoft
Architect:- 32+64bit
Language: English
Size:-3.96gb
Treatment: complete
Type of medicine: KMS Activator

**************************************************************
System Requirements:

* Processor: 1 gigahertz (GHz) or higher .
* RAM: 1 gigabyte (GB).
* Free space on hard drive space: 16 gigabytes (GB).
* Graphics card: graphics device Microsoft DirectX 9 or later.
* Additional requirements to use certain features.
* To use the touch features require tablet or monitor that supports multi-touch.
* To access the Windows Store to download and run applications that require an active Internet connection and a screen resolution of at least 1024x768 pixels.

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Added Editions :-
Windows 10 Home Insider Preview x86
Windows 10 Home Insider Preview x64
Windows 10 Education x86
Windows 10 Education x64
Windows 10 Enterprises Insider Preview x86
Windows 10 Enterprises Insider Preview x64
Windows 10 Pro Insider Preview x86
Windows 10 Pro Insider Preview x64
Windows 10 Home Insider Preview Single Language x86
Windows 10 Home Insider Preview Single Language x64

*****************************************************************************************

Changelog:-

Whats New :
Start and Cortana

Cortana can now provide turn-by-turn directions with the new Maps app
Edge

Edge has been updated from version 31.14279 to 34.14291
Edge now supports Extensions
Extensions can now add an icon to the address bar
Tabs can now be pinned to the tab bar
The address bar now supports "Paste and go"
The address bar now supports "Paste and search"
When the window becomes to narrow, the Hub, Web Notes and Share button will appear in the ellipses menu as icons instead of text
The padding between the URL bar and Hub-icon is slightly larger
Edge now supports VP9 behind a flag
System

Windows now has a one-handed Japanese kana keyboard
The Text Input Canvas has a new Japanese lined-mode
Apps

The Alarms & clocks app now can use an inline time selector
Windows Maps has been redesigned
The Windows Feedback app has been removed
The Insider Hub app has been renamed to Feedback Hub and can now process Feedback
Fixed issues

The system tray's layout is no longer disrupted by enabling "Always show all icons in the notification area"
The connection to older Wi-Fi networks that use WEP encryption is no longer broeken
The "Find of Page" toolbar now always displays its close-button on-screen for 8-inch devices
Fixes an issue where the notification area would display the old USB icon when ejecting drives
Fixes an issue in Edge that caused a suggested search to result in a URL to the search as the search string
Known issues

Surface Pro 3, Surface Pro 4 and Surface Book user may experience freezes or hangs or all input like keyboard, trackpad and touch won't work
Kaspersky Anti-Virus, Internet Security, or the Kaspersky Total Security Suite will fail to work due to a driver bug
An issue is causing app like QQ, Windows Live Mail and Expression Encoder 4 to crash due to OS reliability issues
When plugging in an Xbox 360 or Xbox One controller or any other gamepads, the PC might freeze
When using Hyper-V, if you have a Virtual Switch configured for your network adapter, it might cause an error indicator in the notification area while nothing is wrong
The Feedback Hub will crash when launching it with the hardware shortcut
Windows Feedback will leave behind a dead tile
Several improvements to Chameleon self-protection

Name: Windows 10 EN-US (x86-x64) AIO.iso
Date: 3/18/2016
Size: 3.96GB (4,263,335,936 bytes)
--------
SHA-1: a0c7c31d9deb9215b11f3d3ab92e522636ee2c0c
MD5: 23fa5f5905ee21d265e62934719c


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